Mumbai, 15th July, 2026
Open Secret, India's leading better-for-you (BFY) snacking brand, has raised ₹50 Crore+ in a round combining ₹30 Crore in primary equity from Desai Brothers Group and institutional debt.
Founded by Ahana Gautam, Open Secret is on a mission to unjunk India's snack time for the next generation of health-conscious consumers and provide healthier, traditional snack alternatives for Indian consumers. The round marks a significant step as Open Secret grows from category validation to scale.
The Desai Brothers Group of Pune, with deep expertise in food manufacturing and pan-India distribution, brings the operational infrastructure to help Open Secret address the significant consumer demand for the brand’s products. The company crossed ₹200 Crore ARR, growing at 10% month-on-month, while achieving EBITDA profitability and positive operating cash flow: a rare combination in high-growth consumer brands.
The capital will be deployed to drive Open Secret’s growth across three levers:
→ Offline Expansion: From 500+ doors today across DMart and Reliance Smart, Open Secret will accelerate its physical retail footprint nationally.
→ Innovation at Scale: Savoury — chips and namkeen — is the fastest-growing category in the portfolio. In-house capabilities will now support a faster, stronger innovation pipeline.
→ AI-Native Operations: Open Secret is deploying AI agents across the supply chain to optimise production cycles and accelerate time-to-market
"The demand for healthy snacks is significantly outpacing supply, and we are moving quickly to bridge that gap. The partnership with Desai Brothers Group provides the manufacturing and distribution leverage required to scale efficiently. Our goal is to hit ₹1,000 Crore ARR within three years, all while maintaining our profitability. This is Open Secret 2.0." said Ahana Gautam, Founder & CEO, Open Secret
"At our family office, we invest in businesses that create long-term value by anticipating changing consumer needs and backing founders building enduring brands. Open Secret stands out with its ‘Unjunking’ philosophy, meeting the growing demand for healthier, more transparent food choices without compromising on taste.
We were particularly impressed by the team’s execution, product innovation, and ability to build a strong consumer brand. As a strategic investor, we look forward to supporting the founders not just with capital, but also by sharing our experience in building and scaling consumer businesses. We are excited to be part of Open Secret’s next phase of growth,” added Sheetal Navani, Managing Director, Desai Brothers Ltd.
"We've been believers in Ahana and the Open Secret team since the early days of their mission to unjunk Indian snacking. The scale of the categories they're building across confectionery and savoury snacks, and the discipline and profitability with which they've grown, give us confidence in the ₹1,000 Cr ambition ahead. We welcome the Desai Group to the partnership and the manufacturing and distribution expertise they bring,” said Rajinder Balaraman, Managing Director, Z47.
Agreesha Wealth Finserv, Pune, led by Nikhil Vidyarthi and Ruchi Rathi, served as the exclusive advisor for the transaction, facilitating the successful completion of the fundraising round for Open Secret and the Desai Brothers Group of Pune.
About Open Secret
Open Secret is India's leading better-for-you snacking brand, building guilt-free alternatives across cookies, biscuits, chips, namkeen, protein snacks, and more. The company operates across quick commerce, e-commerce, D2C and offline retail. Mission: unjunk India's snack time.
For more information, please contact: newsroom@z47.com
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