Z47-backed InPrime Finserv raises ₹50 Crore

We’re proud to deepen our partnership with InPrime Finserv, a tech-led NBFC reimagining credit for India’s informal middle. The ₹50 Cr ($6.02 Mn) Series A1 round, led by Pravega Ventures, saw participation from existing backers Z47, InfoEdge Ventures and Kettleborough VC.

Founded by Ujjivan Small Finance Bank alumni Rajat Singh, Sneh Thakur and Manish Raj, InPrime is purpose-built for Bharat’s ‘Informal Prime’ households: credit-deserving micro-entrepreneurs, farmers, and retailers powering India’s grassroots economy. Since inception, they’ve served 7,500+ households with nearly ₹100 Cr in loans.

“Our Prime customers — the emerging middle class driving India’s informal economy — bring relentless drive and determination that keeps local economies humming. Yet, when it’s time to fund their next leap, they are forced to stitch together loans, one painful step at a time. We are fixing that. InPrime’s tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve, delivering formal-economy-grade service and real control in one place. When they grow, India accelerates toward its $10-trillion ambition — and we’re proud to stand shoulder-to-shoulder with them.” said Rajat Singh, Co-founder and CEO, InPrime Finserv.‍

"Expanding credit access for the real economy is core to India’s path to becoming a developed nation. InPrime is applying first-principles and digital first thinking for Bharat’s small businesses, upgrading the approach with their aspirations.” said Avnish Bajaj, Founder and Investor, Z47. “The founding team of Rajat, Sneh, and Manish have an enviable through cycle track record of executional excellence in serving this customer set with deep empathy and are building a generational institution in financial services. We are delighted to double down on our partnership." ‍

A spokesperson from Pravega Ventures: "India’s emerging middle class is the engine of the country's next economic chapter. InPrime is building where it truly matters. They’re expanding access and reimagining what a credit experience should look like for this segment. Their first-principle thinking, sharp customer insight and disciplined execution make them exactly the kind of company we back at Pravega.” ‍

The team’s deep on-ground experience and principled approach to risk have allowed them to build a product that blends tech with trust. Their proprietary Credit-O-Meter, a vernacular digital discovery tool that helps identify high-intent, creditworthy borrowers. Combined with field teams and a frictionless onboarding stack, InPrime is building a platform where customer empathy meets first-principles execution.

This fresh capital will help InPrime:

• Expand to 50 locations across Karnataka, Uttar Pradesh, Rajasthan, and Haryana in the next 12 months
• Strengthen its multi-product credit suite
• Scale secured lending solutions tailored to India’s emerging middle
• Deepen distribution through tools like the Credit-O-Meter
• Pursue strategic co-lending partnerships to diversify and scale its capital base

InPrime is laying the financial rails for a $10T India, one informal prime household at a time. We’re thrilled to continue being part of their journey.

About InPrime Finserv

InPrime Finserv (STK Credit Private Limited) is a NBFC focused on expanding access to structured credit for India’s emerging middle class. With a risk-first mindset and a tech- and data-led approach, InPrime endeavors to build  a best-in-class, multi-product, multi-channel experience tailored to its target segment. Backed by marquee investors including Pravega Ventures, Z47, InfoEdge Ventures, Kettleborough VC and Titan Capital, InPrime is building a scalable and responsible financial institution rooted in trust and technology.

Website: https://inprime.in‍‍

About Z47‍

Z47 is an investment firm with a commitment to backing founders focused on leading India to its aspiration to be a developed nation by 2047. With this “founders first” philosophy, the firm has made more than 150 investments with an AUM of more than $3.5 billion.Z47’s focus sectors include Financial Services, Consumer, B2B, Advanced Manufacturing, Enterprise AI amongst others. We are proud partners to Dailyhunt, Five Star Business Finance, Ola, Ola Electric, OfBusiness and Razorpay, as well as Jupiter, OneCard, Oxyzo, and Scapia.Z47 has offices in Mumbai, Delhi, Bengaluru and GIFT City. For more information, visit www.z47.com or write to newsroom@z47.com.