CONSUMER
First Call for Founders Building Global Brands from India
We back exceptional founders building the brands, platforms, and experiences that reimagine how the next billion Indians eat, shop, go out, travel, and entertain themselves.
we believe in
The Rise of World-Class Indian Products & Services
India's growing middle class, rising disposable incomes, and rapid digital adoption are creating unprecedented opportunities for consumer product innovation. As millions of Indians gain purchasing power, their aspirations and consumption patterns are evolving beyond basic needs to experiences that enrich their lives.
We see tremendous potential in digital-first brands and platforms that address the evolving needs of Indian consumers. These companies aren't just digitizing existing consumer experiences—they're creating entirely new categories and consumption patterns that will define how Indians shop, travel, entertain, and connect.
We invest in founders who deeply understand the unique desires and behaviors of Indian consumers across segments—from urban professionals to emerging small-town shoppers. The entrepreneurs we partner with are building consumer businesses that leverage technology to deliver superior experiences, value, and convenience to a nation embracing digital consumption.
Z47 consumer Portfolio
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RESOURCE
Digitizing Consumers in India Report 2023
Future of Indian ConsumerTech: Challenges and Opportunities
Insights from Z47:
Zero to Infinity
Thoughtful perspectives on company building: from founder journeys to sector deep dives.
