report
Digitizing Consumers in India Report 2023
Future of Indian ConsumerTech: Challenges and Opportunities
The comprehensive report featuring frameworks for scaling consumer companies from 0-10 and 10-100, in-depth consumer trend analysis across emerging categories, and exclusive insights from interviews with over 25 founders.
About the report
The Indian economy continues to show sustained growth, with increasing affluence and discretionary spending. The pandemic accelerated digital penetration by 12-24 months across sectors, boosting the adoption of e-commerce and reaching a total of 350-400Mn online shoppers by 2025. In this environment, the Indian ConsumerTech space has seen large value creation with USD 250Bn+ in valuation and 40+ unicorns as of December 2022.
This report provides an in-depth analysis of the ConsumerTech ecosystem based on extensive research and discussions with 25+ startup founders and CXOs, offering a comprehensive framework for navigating this evolving landscape from the 0-10 phase to the 10-100 scale.
Get access to this report to understand:
- Key consumer trends shaping India's digital ecosystem including omni-channel retail, Q-commerce, and conversational commerce
- Critical success factors for scaling startups from 0 to 10, including identifying unmet needs and optimizing unit economics
- Strategies for driving sustainable growth in the 10-100 phase through customer lifetime value optimization and capability building
- Emerging opportunities in beauty, personal care, food & beverages, FMCG, and furniture sectors
Insights from Z47:
Zero to Infinity
Thoughtful perspectives on company building: from founder journeys to sector deep dives.
