CONSUMER
First Call for Founders Building Global Brands from India
We back exceptional founders building the brands, and platforms that are redefining how the next billion Indians eat, shop, travel, and stay entertained.

we believe in
World-Class Indian Products & Services
India's consumer landscape is undergoing a seismic shift. As millions embrace digital platforms with unprecedented spending power, we're witnessing the birth of a new premium consumer class whose expectations transcend traditional commerce boundaries.
The next wave of consumer unicorns will win through AI-powered hyper-personalization. These companies craft intelligent, tailored experiences that anticipate consumer desires. From reimagining urban mobility to revolutionizing how India shops, travels, and lives, the brands in our portfolio are architecting the future of consumption.
We back founders who understand India's evolution toward conscious, premium consumption—particularly as this transformation cascades beyond metros into India's vibrant semi-urban markets. They're creating world-class products with sophisticated go-to-market strategies that speak directly to consumers who increasingly demand global standards with distinctly Indian relevance.
RESOURCE
Digitizing Consumers in India Report 2023
Future of Indian ConsumerTech: Challenges and Opportunities

The Consumer Team
Having built beloved consumer brands, we spot winning patterns in consumer behavior and help turn these insights into engaging experiences across e-commerce, social platforms, and digital services.
Insights from Z47:
Zero to Infinity
Thoughtful perspectives on company building: from founder journeys to sector deep dives.
