CONSUMER
First Call for Founders Building Global Brands from India
We back exceptional founders building the brands, and platforms that are redefining how the Indians eat, shop, and travel.

we believe in
World-Class Indian Products & Services
India's consumer landscape is undergoing a seismic shift. As premiumization accelerates, AI-driven personalization scales, and global demand for Indian products rises, founders are seizing the opportunity to build the next generation of ‘Made in India, for the World’ brands.
The next wave of consumer unicorns will win by delivering intelligent, hyper-personalized experiences that anticipate what consumers want—before they even ask. From reimagining urban mobility to revolutionizing how India shops, travels, and lives, the brands in our portfolio are architecting the future of consumption.
We back founders who understand India’s evolution toward conscious, premium consumption—especially as this shift expands beyond metros into the country’s vibrant semi-urban markets. They’re building world-class products and crafting go-to-market strategies that speak to a new kind of consumer: globally aware, digitally native, and deeply rooted in Indian context.
The Consumer Team
We're a team of ex-founders and operators who've built and scaled beloved consumer brands, now committed to supporting the next wave of trailblazing founders.
RESOURCE
Digitizing Consumers in India Report 2023
Future of Indian ConsumerTech: Challenges and Opportunities

Insights from Z47:
Zero to Infinity
Thoughtful perspectives on company building: from founder journeys to sector deep dives.
