Consumer

From categories to conversations.

Consumption is being rewritten. Discovery is becoming guided instead of manual: intent over interface, taste over categories. Speed has collapsed demand, discovery, distribution, and delivery into one motion. Brands form in real time, with founders bastions of culture leaning into what resonates faster. And Bharat is no longer a distribution problem, it's a product design one. We back the founders rewriting how India shops.

Building for the new India?
Write to us at namaste@z47.com.

Three men wearing black Atomicwork t-shirts smiling at the camera, behind a floating smartphone displaying a chat interface and a digital hand holding a glowing Atomicwork logo sphere, with orange geometric shapes in the background.

Umang Bedi

Three men wearing black Atomicwork t-shirts smiling at the camera, behind a floating smartphone displaying a chat interface and a digital hand holding a glowing Atomicwork logo sphere, with orange geometric shapes in the background.

Romita Mazumdar

Three men wearing black Atomicwork t-shirts smiling at the camera, behind a floating smartphone displaying a chat interface and a digital hand holding a glowing Atomicwork logo sphere, with orange geometric shapes in the background.

Rupesh Kumar

Collage of a smiling man in a black shirt with a scooter, a white SUV on a road, and a road sign showing directions to Rashtrapati Bhavan, North & South Block, and Vijay Chowk, with abstract orange shapes in the background.

Bhavish Agarwal

we believe in

CONSUMER

India isn't just consuming more, it's consuming differently. A larger middle class, more spending power, and a digital-native default are reshaping what people buy, where they buy it, and which brands earn their loyalty.

We back founders building for this consumer, across categories, channels, and price points. From brands redefining everyday rituals to platforms changing how India discovers, buys, and stays loyal.

Building for the new India?
Write to us at namaste@z47.com.

The Consumer Investment Team

Founders, operators, and investors who've spent two decades building and backing consumer brands and platforms in India.

Get to know us better

Featured Content

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