Consumer
From categories to conversations.
Consumption is being rewritten. Discovery is becoming guided instead of manual: intent over interface, taste over categories. Speed has collapsed demand, discovery, distribution, and delivery into one motion. Brands form in real time, with founders bastions of culture leaning into what resonates faster. And Bharat is no longer a distribution problem, it's a product design one. We back the founders rewriting how India shops.
Building for the new India?
Write to us at namaste@z47.com.

Umang Bedi


Romita Mazumdar

Rupesh Kumar

Bhavish Agarwal

we believe in
CONSUMER
India isn't just consuming more, it's consuming differently. A larger middle class, more spending power, and a digital-native default are reshaping what people buy, where they buy it, and which brands earn their loyalty.
We back founders building for this consumer, across categories, channels, and price points. From brands redefining everyday rituals to platforms changing how India discovers, buys, and stays loyal.
Building for the new India?
Write to us at namaste@z47.com.
The Consumer Investment Team
Founders, operators, and investors who've spent two decades building and backing consumer brands and platforms in India.
Get to know us better
Featured Content

Z47 backed Foxtale Secures $30M in Series C Funding

Trampoline raises $5M Led by Matrix Partners India & WaterBridge Ventures
Saveo raises $4M in a round co-led by Matrix Partners India & RTP Global

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