Nirja is the founder of Laani, a pre-launch personal care brand for women, built around the categories nobody talks about. In this episode, she and Avnish go back to the very beginning.
They get into:
1. How do you start when you have ideas but no capital?
2. Why validate a problem, not an idea?
3. How do you make peace with betting your own savings on yourself?
4. Should you raise money before you have a product?
5. And what actually separates the founders who make it?
6. An honest conversation about the part of the founder journey nobody photographs.
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