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Shashank Mehta is the founder of The Whole Truth, one of the best consumer brands built in India in the last decade. We backed him early, off the strength of a blog whose readers became the company's first customers.
In this conversation:
1. What do you do when you build something from zero and still get rated below the person who grew an existing brand by 5%?
2. How do you tell the difference between being bad at a job and being the wrong category of human for it?
3. Is it risk that stops you from leaving — or is it fear wearing risk's clothes?
4. Why does writing your worst fear down on paper shrink it?
5. Can a single founder build a company that outlasts the founders who have co-founders?
A conversation about self-knowledge as the real moat, and why the fear that freezes you is almost always smaller on paper than the life on the other side of it.
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