Amit Lakhotia moved from a village in Churu, Rajasthan to Delhi at 10, speaking Marwari and barely any Hindi. Twenty people shared three rooms. His father couldn't afford the school fees, so he made a bet with the principal: if his son didn't come first within a year, throw him out. That year Amit scored 19 out of 20 in Maths and Hindi, and 1 out of 20 in English. His tuition was waived from class four through twelve. He went on to NSIT and IIM Ahmedabad, helped scale MakeMyTrip, Paytm and Tokopedia, built a taxi business that was four times Ola's size before shutting it down, and then founded Park+ — which raised its first cheque two months before COVID shut down every mall and office in the country. In this episode of Unstarted, Amit talks to Avnish Bajaj about when to walk away from a working business, the vitamin versus painkiller test for choosing what to build, why he picked parking as the wedge into the car ownership market, how access control emerged from the worst possible timing, and why brand and revenue aren't a trade-off if you think creatively.